Hooker Furniture Goes Live | Press Release

Hooker Furniture Expands its Microsoft Dynamics AX Footprint to Optimize Operations for Multiple Brands and Provide One Face for its Customers

Sunrise Technologies, a worldwide provider of ERP and BI consulting services, today announced that longtime customer, Hooker Furniture (NASDAQ-GS: HOFT), had another successful deployment of Microsoft Dynamics AX. This was Phase 2 of an ongoing effort to consolidate multiple divisional ERP systems into a single Tier 1 ERP platform to reduce IT costs and drive operational efficiencies to provide ‘one face to the customer.’

“We are pleased to be one step closer to our goal of One Company by having two of our three divisions running on one business platform.  We are excited about beginning our third and final step of converting our third division to Microsoft Dynamics AX,” said Charlene Bowling, CIO of Hooker Furniture.

Hooker Furniture has implemented full financials and supply chain functionality with Microsoft Dynamics AX, including manufacturing, shop floor control, warehousing, product configurations and eCommerce integrations with its new online furniture brand, Homeware.

“The go-live went very smoothly.  Even on Day 1, we were able to perform all of our functions, including production and shipping,” said Bowling.

Microsoft Dynamics AX will support Hooker Furniture’s continued growth across various divisions, channels, and global markets for many years to come.

“The work of our accounting, customer care, logistics and IT staffs, who spent so much time improving the new processes necessitated by our ERP conversion, will be more efficient and timely with improved and timelier reporting,” reports Paul Toms, Chairman and CEO of Hooker Furniture, in the company’s annual report.

About Hooker Furniture

Hooker Furniture is one of the world’s largest publicly-traded furniture companies and an industry leader in product innovation, style and functionality. With headquarters and import operations in Martinsville, VA, and custom manufacturing facilities in Bedford, VA and Hickory, NC, this upscale furniture brand is the leading resource for home office, entertainment, dining, and living room collections as well as leather and fabric upholstery.

About Sunrise Technologies
Since 1994, Sunrise Technologies has delivered game-changing ERP and business intelligence solutions at a tremendous value, in partnership with Microsoft and MicroStrategy. With one of the largest apparel, footwear, and furnishing customer bases in the world, Sunrise is a global systems integrator operating out of North America, Europe and Asia. For more information on this Microsoft Gold Certified Partner and US Distribution Partner of the Year, please visit http://sunriseconsult.com or call 336.722.6741.

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